When I started writing the Double Vision series, the goal was clear: these were going to be books for boys. The middle-grade category was (and arguably still is, maybe) a little skinny on boy-friendly reading material, so I was excited to get writing. Linc, the main character, is a cool dude who boys would love.
Fast-forward to launch time. I couldn't wait to start telling everyone and their mother about the book. "It's a funny, fast-paced book for reluctant boy readers," I would proudly proclaim. I had been waiting for this day for
eeeever. I knew my marketing pitch, thank you very much.
Then a funny thing happened. At signings, and when talking to kids or getting fan email (coolest thing ever), I realized that Linc has as many girl fans as boy fans. Kids liked how funny the book is, and girls couldn't care less what marketing plan was behind it. They just like the book.
And when I looked at our bookshelf at home, where my tween daughters stack their reading material, I saw this gender indifference reflected. Sure, we have the Dork Diaries and other pink-cover books. But right next to it? Captain Underpants, Wimpy Kid.
Now, my marketing pitch wasn't entirely off--and the talented folk at Harper, my publisher, got it right too. When I sit at the signing table at the bookstore, the cover always makes boys come over to check it out. And girls, too. So
Double Vision is a boy book. And a girl book too.
Today, when I meet parents, teachers, librarians and kids at events, I tell them "It's a funny, fast-paced book." Readers are readers, right?
What do you think, Sleuths? Is this boy/girl book business just nonsense?
Are boys just a tougher audience?
